For a long time, recruiting in SaaS was viewed primarily as an execution function – open roles came in, candidates went out, and speed was the main measure of success. That mindset is changing.

As SaaS businesses mature and markets become more competitive, go-to-market (GTM) recruiting is increasingly recognised as a strategic role that directly influences revenue, growth, and long-term success.

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Hiring go-to-market (GTM) talent in SaaS is no longer a transactional recruiting role. Today’s GTM recruiters sit at the intersection of revenue, talent, and strategy — and the skill set required has evolved significantly.

Whether you’re new to GTM hiring or looking to sharpen your impact, these are the core skills every SaaS GTM recruiter needs to develop to succeed in a competitive, fast-moving market.

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GTM recruiting is one of the most challenging – and impactful – areas of talent acquisition in SaaS.

As internal recruiters are increasingly expected to support revenue growth, hiring for go-to-market (GTM) teams requires a different mindset to traditional tech or corporate hiring. Speed, context, and commercial understanding all matter.

This blog breaks down what GTM recruiting really means in a SaaS environment, why it’s different, and how internal recruiters can succeed in this space. Let’s Dive In!

For founders of B2B SaaS companies, few hires are as high-stakes as the Chief Revenue Officer (CRO). This is the leader who owns the entire revenue engine — sales, marketing, customer success, partnerships, and sometimes even pricing and strategy. A great CRO can accelerate growth and build predictable revenue. The wrong one can stall momentum and burn precious runway.

So, how do you hire a CRO in SaaS? Let’s break down when to hire one, what to look for, and how to evaluate candidates. Let’s Dive In!

Recruiting top go-to-market (GTM) talent in B2B SaaS is no easy feat. Competition is fierce, hiring cycles are long, and the margin for error is slim. That’s why many internal recruiters are now turning to ChatGPT to help them work faster, smarter, and more creatively.

But where does AI actually add value in day-to-day recruiting? Here are four top tips for GTM recruiters using ChatGPT to elevate their impact in a SaaS environment.

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Cybersecurity is one of the fastest-growing and most competitive markets in SaaS. With budgets continuing to rise and threats evolving daily, demand for experienced Cyber Account Executives (AEs) has never been higher.

Here are four top tips for hiring a Cyber Account Executive that will set your SaaS business up for long-term sales success — and why working with an external recruitment agency can give you a critical edge.

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