For founders of B2B SaaS companies, few hires are as high-stakes as the Chief Revenue Officer (CRO). This is the leader who owns the entire revenue engine — sales, marketing, customer success, partnerships, and sometimes even pricing and strategy. A great CRO can accelerate growth and build predictable revenue. The wrong one can stall momentum and burn precious runway.

So, how do you hire a CRO in SaaS? Let’s break down when to hire one, what to look for, and how to evaluate candidates. Let’s Dive In!

Recruiting top go-to-market (GTM) talent in B2B SaaS is no easy feat. Competition is fierce, hiring cycles are long, and the margin for error is slim. That’s why many internal recruiters are now turning to ChatGPT to help them work faster, smarter, and more creatively.

But where does AI actually add value in day-to-day recruiting? Here are four top tips for GTM recruiters using ChatGPT to elevate their impact in a SaaS environment.

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Cybersecurity is one of the fastest-growing and most competitive markets in SaaS. With budgets continuing to rise and threats evolving daily, demand for experienced Cyber Account Executives (AEs) has never been higher.

Here are four top tips for hiring a Cyber Account Executive that will set your SaaS business up for long-term sales success — and why working with an external recruitment agency can give you a critical edge.

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In GTM teams, one of the most hotly debated questions is: should Business Development Representatives (BDRs) report into Sales or Marketing?

BDRs play a critical role in pipeline generation. They sit at the intersection of sales and marketing — qualifying leads, booking meetings, and creating opportunities. But because their work overlaps both functions, there’s often confusion (and tension) around where they belong.

Let’s Dive In!

If you’re scaling a SaaS business, you’ve probably heard the term GTM Talent Partner pop up in conversations about hiring. But what does a GTM Talent Partner actually do?

In short, a GTM Talent Partner is a strategic hiring partner who helps founders and executives build out their go-to-market (GTM) teams — typically sales, marketing, partnerships, and customer success.

Want to learn more? Let’s Dive In!

Hiring a VP of Sales is one of the most important — and riskiest — moves a SaaS founder can make. Data shows that the average tenure of a SaaS VP Sales is just 18 months before they “fail” or part ways with the company. 

I’ve placed dozens of sales leaders in my career, and I’ve seen the same mistakes crop up again and again. If you’re wondering how to hire a successful sales leader, here are the pitfalls to avoid and the lessons to apply.

Let’s Dive In!